The Board of Control for Cricket in India has declined broadcaster Star Sports’ request to permit political commercials during the approaching Indian Premier League, according to a report via Indian Express. The twelfth edition of the T20 league is scheduled to begin on 23 March and could coincide with the Lok Sabha elections, which are set to be held throughout India in April and May. Wanting to cash in on the election frenzy, the broadcaster has written to the BCCI asking them to allow political advertisements during the final week of the IPL season, in keeping with The Times of India. However, the cricket board is not eager to mix sports activities with politics and could stick with coverage in this.
The Media Rights Agreement, signed by BCCI and Star, states underneath Clause 8.6 (B) that “slotting of any political and nonsecular advertisements during transmission isn’t authorized.” The Indian Express file introduced that the issue was discussed in the first element during a meeting on Monday with BCCI. It identified that it’d no longer allow political-spiritual advertisement below its banner during a bilateral, worldwide, or home event. Star’s request to the BCCI had pointed out the ‘excellent sales ability of the election season beforehand of website hosting the 2019 version. In September 2017, Star India shelled out a hefty Rs sixteen 347.50 crore for media rights and sought to make the most of the funding. Please support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.In.