Sports

BCCI declines Star Sports’ request to permit political commercials at some stage in IPL 2019: Report

The Board of Control for Cricket in India have declined broadcaster Star Sports’ request to permit political commercials in the course of the approaching Indian Premier League, according to a report via Indian Express. The twelfth edition of the T20 league is scheduled to begin from 23 March and could coincide with the Lok Sabha elections are set to be held throughout India in April and May. Wanting to cash in at the election frenzy, the broadcaster has written to the BCCI asking them to allow political advertisements in the course of the IPL season final week, in keeping with The Times of India. However, the cricket board is not eager to mix sports activities with politics and could stick with coverage in this. The Media Rights Agreement, signed among BCCI and Star, truly states underneath Clause 8.6 (B) that “slotting of any political and nonsecular advertisements during transmission isn’t authorized.” The Indian Express file introduced that the issue changed into discussed in the first element during a meeting on Monday with BCCI identifying that they’ll no longer allow any political-spiritual advertisement during a bilateral, worldwide or home event held below its banner. Star’s request to the BCCI had pointed out the ‘excellent sales ability’ of the election season, beforehand of website hosting the 2019 version. September 2017, Star India had shelled out a hefty Rs sixteen, 347.50 crores for the media rights and are seeking to make the most of the funding. Support our journalism by subscribing to Scroll+ here. We welcome your comments at [email protected]

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Duane Simpson

Internet fan. Zombie aficionado. Infuriatingly humble problem solver. Alcohol enthusiast. Spent several months exporting UFOs in Jacksonville, FL. A real dynamo when it comes to exporting gravy in Tampa, FL. Spent 2001-2004 implementing saliva in Edison, NJ. Had moderate success getting my feet wet with junk food on Wall Street. Practiced in the art of building Virgin Mary figurines in Tampa, FL. Practiced in the art of marketing Roombas in Phoenix, AZ.

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