Customer Service

Buick Ranks Highest In 2019 JD Power Customer Service Index Study

As a mass-marketplace brand, there’s no beating Buick when it comes to service. The award-triumphing automaker just ranked highest with a score of 857 in the J.D. Power 2019 U.S. Customer Service Index Study. This is the 1/3 yr in a row that Buick has earned the top spot.

The study evaluates the responses of latest-vehicle lessees and owners concerning purchaser-pay protection and repairs/renovation protected by way of a guarantee. Brand-precise new-vehicle dealerships are reviewed based totally on five customer interactions: Service Advisor, Service Initiation, Service Quality, Vehicle Pick-Up, and Service Facility. The take a look at also evaluations client responses who’ve serviced their automobiles at Independent repair stores. In addition to ranking automakers, the have a look at exhibits what carrier departments are doing proper and identify the regions that need development. “Service customers need the convenience that technology gives them,” stated Chris Sutton, VP, U.S. Automotive Retail Practice at J.D. Power. “For example, 34 percent of clients imply they opt to communicate via textual content message — but this most effective occurs 9 percent of the time! There’s no motive why this isn’t an extra extensively followed exercise throughout the enterprise. Dealers have easy access to this equipment, in order that they don’t have to reinvent the wheel. Technology not best improves performance, but additionally, the extra satisfied a client is with their universal provider enjoy, the much more likely they are to go back to the dealership for provider and to suggest the dealership to buddies and circle of relatives individuals. Customers now anticipate generation to permit extra efficient interaction with businesses — and that consists of dealers.”

Related Articles

Back to top button