Ghana, as a rustic can improve enormous numbers of hardworking ladies who, notwithstanding their barriers with formal literacy training, attempt to make ends meet while providing their households with all the fabric wishes. This is really of those diligent girls who aid their husbands in tendering the house. Some limitless single mothers took the twin roles of fathers and moms, presenting their youngsters’ physical and nonsecular needs. The most exemplary contribution of those industrious Ghanaian commercial enterprise girls who have not received scholarly attention is their first-rate business talents.
The Ghanaian commercial enterprise ladies do no longer unexpectedly leap into any business task. They adopt market surveys to discover the possibility of registering better sales from the proposed business mission. They do this to locate sustainable delivery of their tradable objects, possible target marketplace, and successful distribution vents. In addition, they carefully pick strategic areas to perch their tents, kiosks, or stores. They deliver a thorough search to discover customers who ply the location, their alternatives, and hobbies, specifically items that register short sales earlier than beginning the enterprise mission. Though they have no well-documented enterprise plans, they’ve their commercial enterprise based and adequately planned.
Interestingly, Ghanaian enterprise girls have a unique manner of attracting customers. They have fantastic client family members. They communicate gently and respectfully to their clients, occasionally using flattery speech to trap customers into forging a long-lasting enterprise relationship with them. Hardly could they vent their anger on customers. This is uncommon for average Ghanaian business women! They conceal their private embattled pain and soreness and put on, because it was, their tooth overtly to portray friendliness to win customers. They are also short of apologizing and amending items that clients bitch about as having industrial faults.
Ghanaian business girls also demonstrate incredible purchasing, offering, and advertising talents. When their items arrive, they single-handedly assist the hired workers in off-loading them from the automobiles. They would have their small mini books for preserving each tiny element of the gadgets received in addition to those distributed on the supply joint. Their restrained mathematics know-how might not restrain them from maintaining easy and comprehensive data of their commercial enterprise transactions. Even earlier than their goods arrive, they might name their clients and tell them, at the same time as maintaining tune in their stock of objects. The daily deposit their sales on the banks so as now not to squander their business capital. When they run at losses, they do no longer lose wish or prevent the business. They quickly solicit for enterprise loans with flexible terms of payment to reinforce their agencies and maintain it running.