Comcast CEO’s Son Wants to Turn Philly Into an E-Sports Town

When the Philadelphia Fusion plays, the team president, Tucker Roberts, loves to stay in the dugout, along the coaches and bench players. He hangs obtainable so long as the crew is prevailing. But if matters start to move poorly, he heads onto the area floor to pace some of the fans banging on inflatable thunder sticks. If that doesn’t help, and a loss feels impending, Roberts parks himself in a backroom, subsequent to the Fusion’s social media editors, who’re crafting on line films for supporters at domestic.

“It’s primary feng shui,” Roberts says. “If your surroundings isn’t running for you, you need to change it.”

The mix of restlessness, bile, and foreboding he feels would be acquainted to the proprietors of pro football and basketball teams. But no matter his family’s brilliant wealth—Roberts’s father is chairman and leader executive officer of Comcast Corp., the cable large that owns NBCUniversal and the NHL’s Philadelphia Flyers, among other companies—his angst isn’t tied up with the fortunes of a major sports activities team. Fusion gamers compete in Overwatch, a frenetic online game, an e-recreation, in which squads of professionals (six in step with facet) launch grenades and blast cannons at each other, counting kills and respawning as needed. During video games, gamers put on brief-sleeve jerseys—orange-on-black for home games, orange-on-white for away—with their nicknames at the back. If bowling shirts nevertheless exist inside the twenty second century, they’ll appear to be these.


The Fusion’s roster is stacked with expertise from Europe and e-sports powerhouse South Korea. Despite missing the preseason remaining yr because several players had visa troubles, the crew almost won the championship, losing within the finals to the London Spitfire. “We got here in with expectations that were, like, Let’s just get a few wins, allow’s not try to make the playoffs,” Roberts says. “And then as soon as we got there, it turned into like we were playing with house cash.” During the offseason, he beefed up the group’s education staff, inside the hopes of creating any other playoff run.

Comcast’s choice, years ago, to pay a $20 million franchise rate via its Comcast Spectacor department to begin the Fusion become the primary of numerous massive e-sports bets wherein Roberts played a role. In February he and Park Jung-Ho, CEO of South Korean mobile smartphone large SK Telecom Co., introduced they have been forming a venture to discipline groups a good way to play Fortnite, an Overwatch competitor, amongst different titles. Then in March, Comcast found out plans to construct a $50 million area for the Fusion in South Philadelphia. With a planned capability of three,500 fanatics, it will function a form of sister arena to the 20,000-seat Wells Fargo Center that Comcast already owns, on the way to host this yr’s Overwatch championship. Architectural renderings advise the indoors will function many monitors.

Roberts, who’s tall, skinny, and athletic, additionally lately began courting Olivia Munn, an actress who has a cult following amongst game enthusiasts from her days as a host on the now-defunct online game TV community G4. Roberts gained’t communicate about the relationship except to say that he admires Munn’s business acumen. “She invested early in Uber and Wag,” a dog-walking app, he says.

The idea of building a protracted-time period corporation round human beings looking other human beings play video games is no positive component, but Comcast isn’t on my own in its enthusiasm. The prize money in e-sports can attain into the millions of greenbacks, and researcher Newzoo BV expects typical sales to climb 27% this year, to $1.1 billion, thanks to expanded ticket income, company sponsorships, and media rights offers. (Comcast is presently thinking about offers for naming rights for Fusion Arena.) Among the new proprietors of video game teams: basketball exquisite Michael Jordan, Dallas Cowboys proprietor Jerry Jones, and Atlanta’s Cox Communications.

When Roberts became developing up in Philadelphia’s Chestnut Hill neighborhood, his dad’s organization, then a local cable service, became almost universally recognized, if now not exactly liked. “Having a nightmare Comcast tale is nearly a residency requirement in this town,” Philadelphia mag once wrote. Neighborhood service centers were seen as crucibles of human frustration in which emotionless representatives confronted consumer meltdowns from behind limitations of bulletproof glass.

It won’t be sudden then that Tucker—whose full call is Brian Leon Tucker Roberts Jr.—immersed himself in galaxies a ways, far away. He examine Harry Potter novels and played games. Brian Sr. Took the eight-year-antique Tucker to the King of Prussia mall for a Pokémon event, in which he superior five rounds earlier than coming up in opposition to a 28-yr-vintage rival who, as Tucker remembers it, turned into then getting a doctorate at the University of Pennsylvania. Tucker cried when he lost.

In middle college, Roberts became obsessed with a web sport called Star Wars Galaxies. He performed as Kiey Ekips, a Zabrak bounty hunter, on the Scylla server and ultimately joined a guild. Over time he helped build cities on Tatooine and Naboo, a planet within the Chommell sector. Along the manner, he made some friends. “I’m placing out with a bunch of 30-12 months-olds who are some German dudes, and that they don’t realize I’m thirteen, and that they’re simply treating me like some other man or woman,” Roberts says. On the internet, nobody is aware of in case you’re the inheritor to an omnivorous cable empire.

Escaping the own family shadow was a bit more difficult in university. Like his father and grandfather, Roberts attended the University of Pennsylvania, in which he studied business. On campus on the time, college officers had been simply completing creation of the Roberts Proton Therapy Center, a seventy five,000-square-foot most cancers-remedy facility, supported by his circle of relatives’s philanthropy.

Roberts were given an early peek on the destiny of e-sports throughout an internship at Activision Blizzard Inc. After university, in 2013, he took a activity at recreation maker Electronic Arts Inc., wherein he helped positioned The Sims recreation on the Apple Watch. His corporate Rum­springa whole, Roberts joined his dad in 2016, taking a job at Comcast’s mission capital arm in San Francisco. E-sports activities groups had recently turn out to be a warm investment, and Activision CEO Bobby Kotick decided to create a professional league built round Overwatch, the organisation’s 2016 taking pictures sport, wherein a well-armed cast of proficient and talented bioluminescent characters (a freedom-preventing DJ, a transcendentally empowered monk) duel for pyrotechnic dominance over a future model of Earth that’s been ravaged through insubordinate robots.

The league struck a TV deal with Walt Disney Co. To air video games on ABC and ESPN, and it arranged for the new proprietors, Comcast amongst them, to proportion sales. Players could be assured health care and a $50,000 minimal profits. (Most players earn a lot greater; six-discern salaries are commonplace.) Like the alternative 19 groups now inside the league, which include squads representing Shanghai and Paris, the Fusion might be based totally in Los Angeles for the first seasons, gambling all their games on the Blizzard Arena, a retrofitted studio in Burbank in which The Tonight Show once taped. In 2020 the teams will relocate to their respective domestic towns.

Duane Simpson

Internet fan. Zombie aficionado. Infuriatingly humble problem solver. Alcohol enthusiast. Spent several months exporting UFOs in Jacksonville, FL. A real dynamo when it comes to exporting gravy in Tampa, FL. Spent 2001-2004 implementing saliva in Edison, NJ. Had moderate success getting my feet wet with junk food on Wall Street. Practiced in the art of building Virgin Mary figurines in Tampa, FL. Practiced in the art of marketing Roombas in Phoenix, AZ.

Related Articles

Back to top button