U : Dessert Story, a sister restaurant to brunch preferred Kitchen Story, is increasing to the Marina. The dessert cafe’s sequel opens at 2120 Greenwich Street this Saturday, with Japanese brunch and greater of the Korean, Japanese, and Thai-stimulated desserts which have made U: Dessert Story a hit in its first yr of enterprise at 3489 sixteenth Street.
Tammy Boonlieng opened U : Dessert Story after six years at Kitchen Story, that’s a part of a small empire of SF brunch eating places, inclusive of Sweet Maple, recognised for his or her “millionaire’s bacon” dish and resulting traces. While Boonlieng loves brunch, she’s additionally got a sweet spot for dessert, and saw a demand for a dessert cafe.
“I love the Asian cakes, and I love Japanese, Korean, and Thai lifestyle,” says Boonlieng: Her move-to at U : Dessert Story is bingsoo, Korean shaved ice.
By nighttime, the new U: Dessert Story will serve that and greater goodies like matcha lava desserts, but the Marina’s sunlight hours cognizance could be Japanese brunch. Look out for objects like omurice, an oozing Japanese egg omelette positive to purpose an Instagram sensation. “We cut it and it’s bursting in the front of clients — the equal enjoy that a person gets after they visit Japan,” says Boonlieng.
U : Dessert Story’s new 2120 Greenwich Street has been quiet because January, however before that, it did a bustling brunch enterprise as Diane’s Bloody Mary Bar. That assignment was one in a string of experiments examined out by means of the Michael Mina institution at what became the Mina Test Kitchen. The Mina Group still owns the constructing, however is renting the distance even as it searches for a bigger check kitchen home.
“MINA Test Kitchen has been quite a hit, and has allowed our group the capacity to test many exclusive principles during the last few years,” a representative for the Mina Group advised Eater SF. “We’ve found out lots, been capable of tweak recipes, and think thru entire principles to include wine, beer, cocktail menus, or even what décor works nicely with the standards.” Those concepts blanketed several that found permanent homes, like International Smoke with Ayesha Curry.
For the new U : Dessert Story, “A lot of people may suppose the extra Asian spots is probably higher,” says Boonlieng, referncing the Richmond and Sunset Districts. But the Marina appealed in component due to the fact it might permit her commercial enterprise to faucet into a new client base for her desserts: Non-Asians. “I want to train them the way to play with and get to recognise our Asian cakes, and our cultures more.”
To engage clients, U: Dessert Story encourages them to select their very own sweetness stages and otherwise personalize their orders. “I name it ‘U’ as it’s yours, the patron’s,” Boonlieng says.