Honey Dijon Cues Up Fashion Brand
QUEEN BEE: Honey Dijon is the cutting-edge song determine to take a soar into style with a prestigious partner: Comme des Garçons is getting ready her first products for launch inside the coming months, WWD has found out.
Dijon and Adrian Joffe, president of Comme des Garçons International and chief govt officer of Dover Street Market, confirmed they’re “running on constructing an emblem collectively known as Honey F—ing Dijon.”
They cited “the small primary collection of DJ bags and Ts ought to be launching this summertime or early fall.”
A DJ popular with the fashion crowd, Dijon has 118,000 fans on Instagram and instructions massive crowds for high-power units that mix various genres of a dance tune. The current one turned into a bought-out “Brunch inside the City” event in Barcelona’s ultimate weekend.
Dijon also has blended tunes for Dior Men’s runway indicates and performed at various fashion occasions for manufacturers together with Burberry.
DJs seem to be the brand new fashion stars, with Peggy Gou lately launching her emblem Kirin because of the modern-day recruit of New Guards Group, whose vital includes Off-White dressmaker Virgil Abloh and Heron Preston. Both guys are also regularly discovered at the back of the decks.
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