Selling era services is no picnic. Selling ANY provider is challenging. Though, in my e-book, era offerings are the toughest. After all, they’re complex, challenging, and typically challenging to give to clients. And like all intangibles, services do not exist at all. At least now, not in the literal experience, like a “thing.” Instead, offerings exist totally within the imaginations – and written contracts – of their creators.
Ahhh, however, products…
Products on the other hand, have substance and shape. They may be visible, touched, and held. With products, little is left to the imagination. Because of this, merchandise ways are less complicated and much less unstable than offerings to offer, promote and buy.
Services vs. Product Paradox
For many generations, agencies offerings have supplied extra earnings than products. But they may be tough to promote. Products are smooth to facilitate… But they may be much less profitable—what a quandary.
But what if …
What if it has been by hook or by crook possible to transform a provider into a product? Then you would have the satisfaction of each world. You’d have something incredibly profitable AND smooth to promote! Well, in truth, it is feasible to productize any service. And I’ll show you precisely the way to do it. In essence, we will transform our intangible provider into something tangible, actual, and smooth for clients to buy.
One everyday example of a productized service
We’re all acquainted with insurance. A existence coverage policy, for example, is a provider product. The agent promises your policy documents in a complex presentation case with the policyholder’s name inscribed on the duvet. The overall presentation reinforces the sale and provides actual value and self-assurance in the mind of the consumer. Generally, the more tangible you make a service providing (, the more product-like), the simpler it is for each salesperson to sell and clients to shop for. Clients want to understand precisely what they will acquire once they buy your provider. Plus they need to understand the price of the provider deliverables to their business. Until you have tested those things your client won’t commit to buying your carrier.