The Lifestyle, part of the Dubai-based retail and hospitality conglomerate- The Landmark Group- is trying to add ten stores by the end of this fiscal year. “We are at about seventy-seven stores right now and are looking to upload ten shops by using the cease of this monetary. We’re additionally looking to grow our enterprise by using 15-16% this yr at a legal basis,” Srinivas Rao, senior vice chairman, marketing- Lifestyle, informed ETBE.
In terms of advertising spending, investments in print followed via virtual continue to be massive, in which 35% of the general marketing spending is allocated to image, observed by 20% on digital, 20% on OOH, and the rest 25% on radio and different final mediums. “Print stays the principle-live closely followed with the aid of digital, which has a big share. We additionally have a webshop which needs several digital investments,” Rao revealed.
Lifestyle spends 2.5-3% of the general marketing spend on the top line, incorporating each media and non-media. According to him, April-May is the start of a brand new season for the emblem; the advertising spends are five % of their total income. “They-oy boom on media spends is 15-18%,” he stated.
Rao remarked that while the South is the most crucial marketplace for the logo, the North is growing, well observed by the West and the East. “NCR region followed with the aid of Mumbai, Bangalore, Hyderabad, Chennai make contributions to a large a part of our sales,” he stated. The brand is investing increasingly in such things as proximity advertising and omnichannel. “We are bodily saved as a lot as a webshop. The consumer himself has to turn out to be omnichannel. So with omnichannel, we make sure that we’re contextual and applicable while the customer is seeking facts or while she is seeking to keep,” Rao defined.
He delivered that the logo’s whole advertising hinges on building this entire omnichannel promise as a part of their ordinary brand positioning. As a part of the approach, the logo is installed on pills and kiosks in Lifestyle shops to allow customers to browse the entire catalog of products and sizes available throughout the shops. Apart from this, customers also can order online and pick it up at the shop. Additionally, if a size isn’t available, a consumer can get it shipped nearby using keep.
According to Rao, Lifestyle’s middle business objective ensures the whole customer achievement system is frictionless and as brief as possible. Moreover, as Lifestyle completes two decades in the market, the logo plans to trap customers by using walking exciting gives and discounts and intends to maintain affordable and relevant pricing for its customers. Happiness is bestowed in a healthful way of life. The period ‘slothful way of life’ may also sound hard until you discover it yourself. A wholesome lifestyle undoubtedly gives a magical touch to your Lifestyle. And what if this magic is created with the least possible attempt? Yeah, you may revel in it. Adapting its miles is much less complicated and fun than it seems. If not an exaggeration, it’s miles the handiest way of getting yourself out of this wrecked Lifestyle. Let us now inspect a few smooth steps which assist in obtaining a wholesome way of life.
