It said it desired to target the weekly family keep by having other shops that offer its complete variety of Food.
At the moment, handiest around 12 of its stores provide all 6,500 of its meals merchandise.
The plan is to convert the greater area in present shops to Food, with new stores better designed and located for clients who want to buy meals.
In a letter to providers, M&S said it was not getting its line of meals merchandise “in the front of enough customers” – leaving buyers assuming that they do not have a complete variety.
““This needs to exchange, and it will. The complete range will go browsing with Ocado, and we’re beginning a shop renewal program as a way to get greater merchandise in the front of extra customers with larger, better M&S Food Halls in new and existing sites,” the letter stated.
The M&S new approach was first said through the Mail on Sunday.
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The circulate ties in with the latest deal with Ocado, below which Ocado will provide the whole M&S product line for home shipping.
When the deal was announced, critics said that M&S shoppers did not spend sufficiently on each keep to justify a web delivery.
At the instant, M&S consumers spend an average of £13 on each save, at the same time as Ocado averages just over £one hundred consistent with keep.
However, M&S thinks that if customers can get the right of entry to the whole range of goods, they’re likely to buy extra.
Larger shops will assist in making customers aware of that merchandise.
M&S already has a series of convenience shops branded Simply Food.
But they’re too small to inventory the employer’s full line of meals merchandise.
Last May, the retailer introduced that it would near 100 stores.
Under that plan, the store stated it desired fewer, oversized garb and homeware shops in better locations.
In total there are 1,043 M&S shops. Of those 729 are Simply Food retailers, the other 314 are stores promoting garments and Food.