The business of fitness receives a push from Bollywood stars

That uber-chic fitness center looks and drool-worthy exercising films aside, a slew of Bollywood stars have stepped up the business of fitness and health by either investing in it or endorsing it, kicking the teenager’s push to paintings toward a ‘Swasth Bharat’.

Salman Khan, Hrithik Roshan, Tiger Shroff, Suniel Shetty, Shilpa Shetty Kundra, Bipasha Basu, Malaika Arora, Milind Soman, and Mandira Bedi are some actors who’ve taken it upon themselves to encourage humans to take a plunge into retaining a healthy lifestyle.

The business of fitness receives a push from Bollywood stars 1

Holistic, integrated healthcare platform Cure. Healthy collaborated with Hrithik and Tiger for their passion for health.

“We keep in mind our celebrities to be our evangelists. Hrithik, Tiger, and our crew have designed, evolved, and customized the HRX and PROWL workout modules, respectively. The concept of developing these exercises is to make certain get right of entry to our clients to enjoy the excessive, excessive and effective exercises of respective celebrities toward the comfort of their home,” Ankit Nagori, Co-Founder of Cure. The suit told IANS.

While the HRX exercise is an electricity and conditioning program with various motion modules, the Prowl Workout is a unique blend of combat, dance, and purposeful health, finished with the foot-tapping song.

Nagori said having a celebrity on board creates immense visibility and reach.

“Seeing your favorite movie star training session and following the same exercise ordinarily enables humans to set and reap their health desires,” he defined.

Likewise, that is the concept behind Suniel’s investment in SQUATS, an online fitness network.

“Even at 58, Suniel is fitter than most people in their mid-20s. This coming together of mutual synergies is a testimony to the strength of our result-oriented method of health. We are confident that with Suniel on board, SQUATS might be able to entice and rework the lives of more human beings inside the country,” the business enterprise’s founder, Jitendra Chouksey, instructed IANS.

Suniel became driven towards this as he feels that in modern-day times. At the same time, all forms of false statistics regarding fitness are expected; there is an essential need for structures that recognize ‘balancing quantified nutrients with weight training’.

Last year, Salman acquired production rights from the health gadget enterprise Jerai Fitness to launch his gymnasium device variety. Earlier this month, Malaika, a yoga fanatic, shared her excitement about investing in an Indian yoga and health start-up called SARVA.

A Pinkathon ambassador, Milind is also part of a Hotstar web collection, “Maximise Your Day”, where the well-known shows fitness secrets and techniques and shares well-being tips.

For Shilpa, the adventure to promote fitness started a decade ago when she released her yoga DVDs. In her cutting-edge endeavor, she has released a holistic wellbeing app called The Shilpa Shetty Application, replete with target-primarily based packages, yoga exercises, and eating regimen plans for customers.

She said: “I have continually believed that wellbeing, physical and intellectual, isn’t something we should do as a chore; however, one needs to imbibe a way of life one needs to imbibe… I realized a variety of human beings want to assist and route/information and question how I do it. So, I determined to position all this into my app with my revel in and the help of the qualified specialists inside the commercial enterprise that will help you work out within the consolation of your property.”

Duane Simpson

Internet fan. Zombie aficionado. Infuriatingly humble problem solver. Alcohol enthusiast. Spent several months exporting UFOs in Jacksonville, FL. A real dynamo when it comes to exporting gravy in Tampa, FL. Spent 2001-2004 implementing saliva in Edison, NJ. Had moderate success getting my feet wet with junk food on Wall Street. Practiced in the art of building Virgin Mary figurines in Tampa, FL. Practiced in the art of marketing Roombas in Phoenix, AZ.

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