These Four Lifestyle Brands Are Disrupting The Baby Bedding Market

From bedding and towels to sleep accessories, direct-to-consumer linen companies are making their mark on the industry and improving each issue of your bedroom–and now, your children’ rooms. These four manufacturers, all founded or co-founded by way of ladies, are filling a void in the home way of life market with the aid of developing efficiencies and readability within textile production, the deliver chain of conventional linens (slicing out the intermediary) and sourcing to produce top notch, properly-priced goods for modern modern households.


Riley Jr., the toddler and children arm of Riley Home, functions unisex bedding and bathtub collections for toddler and youngsters. Crib sheets, crib bed protectors, quilt cowl and sham sets, baby blankets, sateen sheet sets and decorative pillows make up the bedding services at the same time as bathrobes, hooded baby towels and a hooded infant poncho spherical out the tub offerings. “We created the debut Jr. Line with colours and styles that we feel are timeless and evergreen, which includes our pin dot print, big name blankets and gender-impartial solids,” says business enterprise spokesperson Sogole Kane. The one hundred percentage cotton is sourced in Portugal and is 100 licensed with the aid of Oeko-Tex (free of synthetics and harmful chemical compounds) to make sure no harmful substances are ever used. Smart information like having ties sewn into the corners that attach to the loops on the comforters had been introduced so the inserts don’t flow or bunch up. “The series is clean and present day but still has character, and coordinates absolutely nicely together,” says Kane. “The styles blend well with our solids so that you can create your personal look.” The emblem has these days partnered with children’ e-trade website Maisonette to promote their wares and the feedback has been very fantastic. “Multiple dad and mom have told us that their generally picky youngsters won’t take off the infant bathrobes….Now that’s a praise!”

One of the primary direct-to-purchaser brands to launch in 2014, Parachute, has long believed in using the finest Oeko-Tex certified one hundred percent Egyptian cotton (spun in Tuscany), 100 percent Turkish cotton and 100 percentage European flax in its linens and towels (crafted in Portugal) made with none dangerous dyes or bleaches. The brand’s 14-piece child collection consists of a combination of bedding and bath objects designed for newborns as much as toddler age. Striped, patterned (think candy moon and big name prints) and solid quilts, crib sheets, shams, waffle blankets and towels are on offer. “We saved hearing, ‘I need the identical bedding…However for my baby,'” says Ariel Kaye, Parachute’s founder and CEO. “Just like every Parachute merchandise, our infant collection is designed in a neutral color palette that lets in consumers to combine, match and layer. Bold prints and brilliant colorations are the norm in terms of toddler bedding, however we continue to be devoted to our minimalist look.” The emblem now has shops in Los Angeles, Dallas, Portland, Oregon, Chicago, San Francisco and New York City that are the appropriate discussion board to showcase their most up-to-date Cloud Cotton baby collection. So far, the Baby Quilt has been a big hit with customers. “As a brand new mom, it’s one in every of my favorites as well,” says Kaye. “We offer the quilt as part of our middle bedding collection, so to see it miniaturized is valuable. Plus I love the versatility it gives. We try to be a logo that grows with the family.”

Duane Simpson

Internet fan. Zombie aficionado. Infuriatingly humble problem solver. Alcohol enthusiast. Spent several months exporting UFOs in Jacksonville, FL. A real dynamo when it comes to exporting gravy in Tampa, FL. Spent 2001-2004 implementing saliva in Edison, NJ. Had moderate success getting my feet wet with junk food on Wall Street. Practiced in the art of building Virgin Mary figurines in Tampa, FL. Practiced in the art of marketing Roombas in Phoenix, AZ.

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