WHAT MAKES GEISINGER’S DESTINATION CARE PROGRAM TICK
Before he arrived at Geisinger in 2016, Jaewon Ryu, an emergency medicine medical doctor with a law diploma, held a raft of management roles in health care, insurance, and government, together with Kaiser Permanente, Humana, and the Centers for Medicare and Medicaid Services. He joined the Pennsylvania-based fitness machine as a govt vice president and leader clinical officer. This December, he became a period in-between president and leader executive officer while its former CEO David Feinberg headed to Google to steer its fitness care approach.
Geisinger is enormous — it has thirteen hospital campuses, studies centers, a medical college, and a commercial fitness plan — and is famously revolutionary. Its fine-exercise methods were broadly adopted, and it’s far spearheading indeed one of the most significant DNA-based precision-health initiatives within the world. So it’s little wonder that Geisinger is a pioneer in another region, so referred to as centers of excellence (COE) destination-care programs. In these preparations, employers, together with Walmart, Lowe’s, and McKesson, fly personnel to chose CEOs for complex care — with fantastic results. HBR’s Gardiner Morse spoke with Dr. Ryu about the advantages and challenges for vendors embarking on COE packages and their implications for each employer and insurer. Following are edited excerpts in their communique.
Why is Geisinger undertaking these arrangements with employers to fly their personnel in for care? Partly it’s about growth. Being a vacation spot-care company for Walmart allows us to reach a patient population that isn’t already getting its care inside Geisinger and is beyond our outside. So it’s an excellent way for us to enlarge the scope and attain what we’re doing. But it also aligns virtually nicely with how we deliver care. We’re huge believers in growing excellent-practice protocols and then designing workflows to supply them. We have evolved care protocols for lots clinical eventualities, along with regions like cardiac surgery, spine surgical treatment, persistent obstructive pulmonary sickness, diabetes control, and plenty of others, and they yield the high-quality aggregate of quality and affected person experience.