Winnie Lijodi has been employed for 2 years earlier than she ventured into entrepreneurship. Within those two years, she worked for two one of a kind corporations. “My first corporation becomes a branding and printing firm based totally in Westlands, Nairobi,” says Winnie, who is in her early thirties. She worked for 365 days and could take domestic 15,000 in keeping with the month. In early 2016, she got another task at a local bank. She becomes hired at Kenya Commercial Bank under contractual phrases with a monthly retainer pay of Sh25,000. Although her new profits turned into barely higher than what she had been earning on the printing company, it was nevertheless little in comparison to what some of her peers were making inside the corporate global. The fairly expanded cost of living in Nairobi did not make matters any simpler to undergo. But whichever manner she checked out it, working on the bank became corresponding to a dream come authentically. “It turned into an opportunity that I may want to have sacrificed a better pay for. I turned into satisfied that it might launch me onto a host of bigger and moneymaking opportunities within the banking region,” she says.
By the stop of 2016, Winnie commenced having a trade of heart. First, her contractual terms had been no longer improving inside the equal pace that she might have hoped for. And over the 2-yr duration that she was in employment, Winnie had all started to expand a love for entrepreneurship. She says all of it commenced with an statement. “I saw a gap in the way places of work completed their daily errands,” she says. For instance, says Winnie, she located that the general public in employment struggled to juggle among office and buying hours. Also, deep down, Winnie longed for the day she could be her personal boss and be capable of manipulating her very own time and create her very own rules of engagement. Before she ends her process to mission into a commercial enterprise, Winnie says she began carrying out interviews to perceive the exact problems that her venture could create answers for. “The interviews vindicated my observation. Many of those I talked to confessed how they located it hard getting a day without work their paintings schedules to run small errands consisting of purchasing, picking a parcel at the bus level, or maybe going to the market,” she says. In early 2017, she determined to terminate her banking process agreement and start her personal business. “I advanced my enterprise concept from an commentary, and interviews after which started an actual errands start-up,” she says. She referred to as her commercial enterprise Run For You Errands. Today, the enterprise gives courier offerings to employed people working through busy schedules. “My goal customers are inside the employment discipline. The commercial enterprise runs errands together with purchasing, selecting clothes from dry cleaners, cleansing, handing over emails, and making use of for government offerings consisting of user licenses,” she says. Interestingly, Winnie says that starting the commercial enterprise did no longer require a heavy capital investment. In reality, she started it with Sh1,000. “I began with Sh1,000, which I pulled out of my savings. I used the cash to shop for a shipping bag, delivery ebook, and a be an aware e-book,” she says. OVERCOMING CHALLENGES But attracting profits become not as easy as she had imagined. “I confronted the essential hurdle of constructing consider and a recurrent customer base. For a begin, I had ventured into a field that touched on the sensitive and personal aspects of human beings,” she says. It took time for her to begin getting return clients. One referral at a time, she commenced getting a few incomes. She adds that overdue bills from some clients who did now not preserve her enterprise in excessive regard became additionally a challenge. “I was new in the area and some clients tended to ignore making bills. They felt that possibly the cash changed into now not so pressing and, or tended to appearance down on my hustle,” she says.
This compounded topics for her. On one hand, she wanted money to keep her begin-up going. On the opposite hand, she did now not want to lose any of her early customers. “Fortunately, I had developed top purchaser relation capabilities at my preceding jobs. They got here in reachable as I approached my clients and made them recognize why they needed to make their bills on time,” she says. Winnie becomes so convincing that she did no longer lose the majority of her later payers. It is now years for the reason that she commenced her commercial enterprise. “I experience humbled that there are customers who have remained unswerving to my business from the primary provider I presented them years ago,” she says. Nonetheless, her task has no longer been absolutely immune to losses. She provides that there are times when she had contemplated final the business and coming round again to employment. “There had been times early on whilst matters weren’t running. Money wasn’t coming via, and I considered closing down,” she says. But intermittent calls to an obligation by way of her clients kept her going. Since she runs the business alone, Winnie says navigating via Nairobi’s heavy traffic has been a key mission. “There are times when my services have been not on time with the aid of heavy visitors. This does no longer continually sit nicely with clients,” she says. But looking returned, Winnie says she has discovered there may be not anything that can prevent a determined mind from cracking through a commercial enterprise. “I actually have found out that birthing and nurturing an enterprise requires heavy doses of staying power and ardor,” she says. “It isn’t always usually about capital, however, the dedication to keep on till cash starts offevolved to return through,” she says. Over the next 5 years, Winnie says she is aiming to set up a formal workplace with ok transport equipment such as motorbikes. “My patron base is growing and with right enterprise control, I am assured that I will get there,” she says.