Planet Fitness Study Finds That Love For The Dad Bod Continues To Rise In 2019, More Than Ever Before

HAMPTON, N.H., June 12, 2019,/PRNewswire/ — Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness facilities inside the U.S. And the home of the Judgement Free Zone®, recognizes and celebrates the “dad bod” – that is available in all styles and sizes – in advance of Father’s Day with new insights from a countrywide study* commissioned by Planet Fitness. The outcomes reveal an ever-increasing appreciation for and attractiveness of the “dad bod” body. This is the 1/3 12 months in which Planet Fitness has studied how American ladies and men sense it, with facts pointing to the consensus that it exudes more sexiness and self-assurance now than ever earlier.

Several insights concerning how humans sense the “dad bod” standard, such as how the sentiment compares year over 12 months. For instance, over 23 million men discovered having one – similar to individuals who stated the same in 2018 – however, in these 12 months, more men agree that the “dad bod” is generally popular than in 2018 (71 percent vs. 63 percent). Both men and women compare the body type with excellent tendencies as validated using new survey insights, consisting of:

Body Positivity at the Rise. More guys with a “dad bod” this 12 months in evaluation to closing year say:
They are happier with their frame (79 percent vs. Sixty-four percent);
Having that frame type has improved their lifestyles in a few manners (72 percent vs. 62 percent);

A “dad bod” has made them more comfortable (46 percent vs. 37 percent).
Boosted Self-Esteem. Men who say their “dad bod” has advanced their existence this year declare their frame kind has helped them accept themselves (48 percent) or made them much less involved with their appearance (forty-seven percent).
Confidence is King. Nearly four in 5 ladies and men (78 percent) agree that a “dad bod” is a sign of a person who is confident in his skin.
Yes, Please. More Americans say the “dad bod” is appealing (sixty-five percent vs. Fifty-seven percent), guys with a “dad bod” are sexy (61 percent vs. 51 percent), and the “dad bod” is the new six percent (51 percent vs. 41 percent) this year compared to remaining 12 months.

“As the home of the Judgement Free Zone, we’re proud to offer relaxed surroundings for all of our participants, no matter frame type,” stated Jamie Medeiros, Vice President of Marketing at Planet Fitness. “This Father’s Day, Planet Fitness is difficult for each person, and no longer just dads, to be comfy in their very own skin and take delivery of others for who they are.”

Planet Fitness offers meager fees and expansion advantages, including a trouble-free environment, brand-name aerobic and strength equipment, fully ready locker rooms, flat-screen televisions, and many more. The Planet Fitness Black Card®** club for $21.99 a month includes additional perks, consisting of the right of entry to any club at no extra fee, the capability to convey a guest every time, and further amenities like unlimited use of massage chairs, HydroMassage beds, and more.