Planet Fitness Study Finds That Love For The Dad Bod Continues To Rise In 2019, More Than Ever Before

HAMPTON, N.H., June 12, 2019,/PRNewswire/ — Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness facilities inside the U.S. And home of the Judgement Free Zone®, recognizes and celebrates the “dad bod” – that is available in all styles and sizes – in advance of Father’s Day with new insights from a countrywide study* commissioned by Planet Fitness. The outcomes reveal there’s an ever-increasing appreciation for and attractiveness of the “dad bod” body. This is the 1/3 12 months in which Planet Fitness has studied how American ladies and men sense about it, with facts pointing to the consensus that it exudes more sexiness and self-assurance now than ever earlier than.

There are a number of insights concerning how human beings sense about the “dad bod” normal, such as how the sentiment compares year over 12 months. For instance, over 23 million men discover as having one – similar to individuals who stated the same in 2018 – however this 12 months more men agree with that there is general popularity of the “dad bod” than in 2018 (71 percentage vs. 63 percent). Both men and women companion the body type with wonderful tendencies as validated by means of new survey insights, consisting of:

Body Positivity at the Rise. More guys with a “dad bod” this 12 months in evaluation to closing year say:
They are happier with their frame (79 percent vs. Sixty four percent);
Having that frame type has improved their lifestyles in a few manner (72 percentage vs. 62 percent);


A “dad bod” has made them more comfortable (46 percentage vs. 37 percent).
Boosted Self-Esteem. Men who say their “dad bod” has advanced their existence this year declare their frame kind has helped them accept themselves (48 percent) or made them much less involved with their appearance (forty seven percentage).
Confidence is King. Nearly four in 5 among each ladies and men (78 percentage) agree with a “dad bod” is a sign of a person who is confident in his very own skin.
Yes, Please. More Americans say the “dad bod” is appealing (sixty five percent vs. Fifty seven percent), guys with a “dad bod” are sexy (61 percentage vs. 51 percent) and the “dad bod” is the new six-percent (51 percent vs. 41 percent) this year compared to remaining 12 months.
“As home of the Judgement Free Zone, we’re proud to offer a relaxed surroundings for all of our participants, no matter frame type,” stated Jamie Medeiros, Vice President of Marketing at Planet Fitness. “This Father’s Day, Planet Fitness is difficult each person, and no longer just dads, to be comfy in their very own skin and take delivery of others for who they’re.”

Planet Fitness gives extremely low fees and an expansion of advantages, including a trouble-free environment, brand name aerobic and strength equipment, fully ready locker rooms, flat screen televisions and lots more. The Planet Fitness Black Card®** club for $21.99 a month includes additional perks, consisting of get right of entry to to any club at no extra fee, the capability to convey a guest every time, and further amenities like unlimited use of massage chairs, HydroMassage beds, and more.

Planet Fitness also gives contributors with an possibility to attach and support each other with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness participants. Planet of Triumphs gives a web platform for participants to recognize their triumphs (big or small), percentage their tales and inspire others, reinforcing the Company’s perception that ‘each person belongs’. Check out real Planet Fitness member tales and accomplishments at PlanetofTriumphs.Com.

For extra statistics on Planet Fitness and to discover a club near you go to www.PlanetFitness.Com.

*Online survey conducted with the aid of Kelton Global to two,217 nationally consultant Americans a long time 18 and over, with a margin of errors of +/- 2.1 percent.
**Black Card club expenses and services can also vary via place.

About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one in every of the biggest and fastest-developing franchisors and operators of health centers inside the United States by wide variety of contributors and places. As of March 31, 2019, Planet Fitness had greater than thirteen.6 million contributors and 1,806 shops in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company’s challenge is to decorate humans’s lives via supplying a extremely good health experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness shops are owned and operated by way of impartial commercial enterprise women and men.

Duane Simpson

Internet fan. Zombie aficionado. Infuriatingly humble problem solver. Alcohol enthusiast. Spent several months exporting UFOs in Jacksonville, FL. A real dynamo when it comes to exporting gravy in Tampa, FL. Spent 2001-2004 implementing saliva in Edison, NJ. Had moderate success getting my feet wet with junk food on Wall Street. Practiced in the art of building Virgin Mary figurines in Tampa, FL. Practiced in the art of marketing Roombas in Phoenix, AZ.

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