Home Lifestyle Music Was Clarence Avant the Music Industry’s Most Powerful Player?
Music - June 14, 2019

Was Clarence Avant the Music Industry’s Most Powerful Player?

Clarence Avant’s strength is probably excellent, but it’s also usually been relatively quiet—until now. Known typically for his work as a tune executive, he has helped release the careers of stars like Janet Jackson and Bill Withers, and his imprint has been throughout black way of life, from film to politics and sports. Still, his have an impact on has regularly been exerted behind the curtain, making him a discern who moved without difficulty among worlds, brokering deals and putting the proper humans collectively.

A new Netflix documentary The Black Godfather strains this net of strength, displaying how Avant turned into on the center of just about each predominant moment in twentieth century black popular culture. With appearances from song superstars like Snoop Dogg and Quincy Jones, Hollywood legends like Cicely Tyson, or even Presidents Obama and Clinton, the movie—which changed into produced with the aid of Avant’s daughter Nicole, the previous U.S. Ambassador to the Bahamas—tells the tale of a effective, yet largely unknown man.

Born in 1931 in North Carolina, Avant moved to New Jersey as a youngster, running as a shop clerk. By the Nineteen Fifties he turned into running at a lounge and met Joe Glaser, who managed Louis Armstrong. Avant became enamored with the tune industry, eventually taking up clients just like the jazz singer Sarah Vaughn.

 

By the Nineteen Sixties, Avant was a pressure in the black tune global. He launched one of the first completely black-owned radio stations, helped dealer the sale of the mythical Stax Records, and served as a consultant to MGM and ABC within the 1970s, ensuring black artists got better deals. In the 1990s, he became chairman of the board of Motown Records. He even helped set up artists—he was responsible for Michael Jackson’s 1987 Bad promotional posters.

Avant has also been an energetic political fundraiser for Democratic candidates— Barack Obama even credit Avant with getting him into the 2004 Democratic Convention primetime slot, which catapulted him to the national spotlight. Bill Clinton sought Avant’s advice, too, as did Al Sharpton.

The Black Godfather is not centered most effective on achievements from manner returned when, however.Avant, now 88, has been venerated with a celebrity on the Hollywood Walk of Fame, and this year acquired the Grammy Salute to Industry Icons Award. With that in thoughts, we would not be surprised if the following factor on his plate became a sequel.