A&W Malaysia, which turned into the primary-ever rapid-food eating place in Malaysia, has opened its forty-seventh outlet within u . S. At EkoCheras Mall.
The amusing launch turned into attended through A&W Malaysia leader executive officer George Ang and up-and-coming singer-actress Nabila Razali.
Also, gift becomes A Great American Brand Sdn Bhd Supply Chain & Technical director David Lee.
Sporting a clean new bubbling vibe, the new outlet plans to rejuvenate the A&W brand in Malaysia, concentrated on a brand new era of discerning young consumers. For extra than half a century, A&W has etched itself into the hearts of Malaysians with its famed root beer floats, burgers, ice cream waffles, and its mascot, Rooty the Great Root Bear.
A pioneer within the Malaysian
rapid-meals enterprise, the emblem has plans to make a comeback in the nearby marketplace.
These plans come at a time while the A&W emblem is celebrating its centennial anniversary international this year.
Along with the logo rejuvenation, A&W Malaysia’s discern enterprise, Inter Mark Resources Sdn Bhd, has massive growth plans on the playing cards, inclusive of growing the quantity of eating places inside u . S. To 60 by using the quiet of this yr and 100 with the aid of the end of 2021.
This follows the take-up of the whole hobby of A&W Malaysia with the aid of Inter Mark Resources from KUB Malaysia Bhd in September final year.
“We agree with the time, and market situations are ripe to restore the A&W photograph in Malaysia to fashionable clients.
“They can look forward to a clean new experience at our stores, in keeping with our growth plans,” stated Ang in his speech.