The founding father of Dessert Goals discusses her innovative chocolates-stuffed competition
In October 2016, New York City hosted the first-of-its-type competition in Williamsburg. Known as Dessert Goals, the dessert-themed event featured a number of the quality candy treats of New York City’s five boroughs. It was “an afternoon of birthday celebration, indulgence, discovery, and deliciousness.”
The concept became the brainchild of Miraya Berke. The young professional and birthday celebration planner, together with Liang Shi, founded Dessert Goals because she had a pulse on what become popular inside the metropolis and felt that because there’s a pageant for pretty much everything, there also had to be a competition devoted to the sweet matters in existence.
After a hit first run and a variety to Los Angeles, Dessert Goals returns to New York City for the 6th time on March 23-24 at Sound River Studios in the Long Island City community of Queens. Besides striving for some of the excellent desserts the metropolis offers via providers, pageant-goers will enjoy complimentary sweets and drinks, an Instagram Garden for dessert pix, a savory Salt Bar to cleanse the palate, and extra candy surprises.
Miraya Berke shared with Bake Magazine how she conceived this pageant, what this year’s event will be like, and her plans for Dessert Goals.
What turned into your motivation for starting a competition devoted to dessert?
In New York, there is a festival for the whole lot, from beer to vintage clothing, but in 2016, we realized there wasn’t but a competition dedicated to cakes, so we determined it turned into a time to begin one! There are many specific and exquisite desserts in NYC, and the competition is an area to show off the treats below one roof and for attendees to acquire for a day of discovery and decadence. Dessert Goals is the most beautiful day, committed to fun.
What is the subject of this season’s occasion?
The theme of the March competition is the Party Animal version. Think colorful vibes with party animal aptitude. The decor and desserts might be the topic, and we encourage attendees to dress up! Here’s a temper board of outfit ideas.
Dessert Goals appears to have a pretty complex organization of companies every festival. How do you pick them out?
We curate each competition so there may be no category overlap, meaning each vendor specializes in their dessert object – one donut, one macaron, one rolled ice cream, one marshmallow, and so on. By prescribing the categories, we should get innovative past cookies and cakes and attempt to deliver specific cakes like Southeast Asian desserts, Brazilian cake rolls, halva, and more. Our visitors discover and learn about new providers and desserts they will have never heard of, even as they try desserts they’ve seen all over Instagram and their preferred companies who make special treats for the competition. We try to have something for anybody, which includes a mix of gluten-free and vegan cakes. Many of our vendors make unique desserts to the Party Animal theme to be the handiest in the competition. It’s quite a little research and testing going into each festival! In our seven gala’s, we’ve featured a hundred thirty-five providers!
