Three particular uses of automation in customer service
Despite these long records, automation remains mired in controversy. While a few say it’s miles getting rid of jobs, others accept as accurate with its upward thrust does now not imply the stoppage of work. Regardless of 1’s opinion, it’s disrupting industries and affecting commercial enterprise.
My enterprise ServiceNow recently held its annual Knowledge 2019 user convention in Las Vegas. It’s a top-notch event in which over three-quarters of the periods are provided by customers, sharing their adventure the use of the abilities of the Now Platform, which include the Customer Service Management product. Many in their memories blanketed the use of automation, and in surprising approaches that now not best-simplified paintings for the customer support workforce, however, also helped supply faster answers and comfort to customers. Here are three such tales.
Virgin Trains gives lengthy-distance passenger offerings on the West Coast Main Line between London, West Midlands, North West England, North Wales, and Scotland within the United Kingdom. Its provider connects six of the largest international locations towns: London, Birmingham, Manchester, Liverpool, Glasgow, and Edinburgh.
One of the biggest challenges in the rail enterprise (if now not tour in general) is delays. Those disruptions are irritating to customers and employees alike: passengers pass over connections or arrive at destinations overdue, while employees need to scramble to get passengers back on the right track (pun supposed).
When disruptions arise, the Virgin Trains’ staff now uses an app internally to orchestrate all of the vital strategies. Passengers with animals, bicycles, or disabilities are calculated, and the best workforce is dispatched to the teacher to help with disembarking or making connections. Passengers are kept knowledgeable with extra regular records thru a couple of communications channels. All of this reduces the time essential to get the carrier better, limits client satisfaction, and lowers the impact on employees and associate transportation companies. In phrases of price, Virgin Trains estimates it will store £400K annually and has already seen disruption resolution time decreased by twenty minutes inbound calls related to disruptions reduced by 50%.
Most people will address a customer support representative anywhere from one to 5 instances on a median day. Some customer support stories are categorized as “good” even as others are disdainfully called “terrible”. If someone reports what they would do not forget appropriate customer service, they typically just about their day as if nothing out of the normal happened. If this equal individual reports awful customer service, they’ll now not hesitate to tell anybody who will pay attention. Typically, I ignore the latter of the 2 for one very important cause: does anyone realize desirable customer support?
Having worked nearly ten years as a customer support representative and manager in a couple of industries, I have even skilled my truthful percentage of customers who were not satisfied with me. And to be completely sincere, only a few of them, without a doubt, had any cause to be disappointed. They called me geared up to combat.
Past Experience Can Lower Expectations
In some cases, preceding times of genuinely terrible customer service can go away with a horrible taste in their mouth regarding customer support representatives and cause them to move at the offensive from the instant they get someone on the phone. I’ll provide you with an instance: years ago, I joined a fitness center and signed up for a few private education periods. After some time, I determined that the periods had been too highly-priced, and I honestly did not have a good deal of time to wait for them, so I decided to cancel the provider. It took me a minimum of an hour of dealing with the original salesman, his supervisor, and the general manager to subsequently get it resolved, or even then, I needed to pay a cancellation rate. They attempted to persuade me to join an inexpensive plan, put off my classes rather than canceling, or even take break day from work to make extra time for the classes. Absurd.