Hyperlocal concierge app Dunzo works on one principle – getting your undertaking done within the fastest feasible time. What started out as a hyperlocal private venture control platform in Bengaluru on WhatsApp is now a full-fledged automated app-based totally carrier present in three other cities – Gurugram, Hyderabad and Pune – and shortly to begin in Chennai as nicely.
A couple of years lower back, Dunzo was sporting out all types of tasks all across Bengaluru. And retaining all of it running smoothly turned into a small crew of folks who assigned duties, ensured they have been finished after which re-assigned to the following set of orders. The non-public attention made certain that patron pride and consider in Dunzo stayed excessive.
The hyperlocal venture-control startup shot to reputation nationally while it became the primary company in India that Google invested in, setting up $12.Three million. But how do you scale an operation like that to multiple city and beyond, and make sure that things run smoother than ever, and make money?
Doing it concerned with you
If you haven’t used Dunzo, right here’s how it works – you down load the app and can request an errand. Forgot some thing at domestic and need it at the workplace? Ask for a pickup-and-drop. Need your dry-cleaning fetched for an vital meeting the next morning? Just give up the receipt and have them supply it to anyplace you are within the town. Have a file to be photocopied and added in your bank manager? Dunzo will do it for you.
It additionally has partnerships with a diffusion of restaurants, grocery shops, pharmacies, puppy supply shops, meat stores, and so on. From in which you may shop directly from in the Dunzo app and have them supply it to you everywhere within the town.
In terms of food shipping, their advantage lies in delivering from restaurants from everywhere within the city, whereas maximum meals delivery startups deliver handiest around a sure radius.
Today, 80 percent of their obligations are completely automated and run without any human intervention. It’s what has enabled them to scale. In October this 12 months, Dunzo completed over 1 million transactions up to now and completes a mean of 30,000 transactions every day from across four towns.
“In 2015, maximum of our obligations required a human to screen and run them. Now over 80 percentage of our obligations run without any human intervention,” says Mukund Jha, Co-founder and CTO.
How it really works now
From a WhatsApp-based model, this hyperlocal “task running” enterprise advanced into a rudimentary app, in which customers can create a list of something tasks they want done.
“Over time, we’ve made this less difficult by means of seeing what responsibilities are the most achieved on the platform and growing buckets – pickup and drop (send packages), meals or restaurant orders, groceries, medicines, meat, puppy resources, fruit and vegetables and greater,” says Kabeer.
Today, each transaction nowadays is broken into acceptance of a project, assigning a transport executive, region, item affirmation and cash transfer. Mukund adds that a whole lot of those tasks had been accomplished manually earlier than.
Earlier, an worker would check if a transport companion was available and assign responsibilities consequently. Once this changed into showed, a verbal exchange might be initiated among the person and the partner with regular tracking to look if the latter was moving in the direction of the pickup vicinity, and then headed closer to the drop location. Mukund says,
To add a layer of automation, Dunzo has integrated service provider and product tie ups, and has focussed on cataloguing. Now, stores and restaurant have a listing of objects that makes it easy for users to select the items they want.
With these tie-ups, the group ensures that the store or service provider receives the details of the order accepts and continues the gadgets equipped, and the Dunzo associate selections it up and drops it on the drop-off region exact via the consumer – much like Swiggy or Zomato.
Currently, Dunzo costs its merchant companions a commission percent ranging between 10 and 12 percentage of the whole transport cost. The corporation has tied up with over 350 merchants throughout the 4 towns it operates in. The sheer complexity of responsibilities it is able to carry out way that it’s far rapid becoming a verb – just Dunzo it.
Says Sandhya, a 34-12 months-vintage marketing expert primarily based out Bengaluru, “Dunzo has given me the energy to prioritise my duties. I don’t need to drop the whole thing I am doing and run to choose something up. If I have forgotten to buy medicines as it become a hectic day, I can get it introduced at my doorstep with zero problem. From a get dressed to my food or pressing papers, I simply Dunzo the whole lot.”
The proper partners for the right duties (subsidized through the proper tech)
So, what if the order go with the flow is a little greater complex – choose up a few papers from domestic, photocopy them and then supply it in your office?
“We paintings on matching the right accomplice to the right task. For this specific example, we might need a accomplice who has completed over a hundred responsibilities and has an approval price of eighty five to ninety percentage. Assigning relies upon on the project, save and neighbourhood,” says Mukund.
Once a purchaser confirms an order, the set of rules checks the type of mission, store vicinity, looks for the item listing and helps estimate the deliver time to attain the store, and the predicted time of arrival.
“The runner needs to understand the value he makes out of the transaction, that’s commonly Rs 65 or Rs 90, relying on his scores. The transport accomplice sees the cost of the transaction, an be given button, and if the pickup location is within three km,” says Kabeer.
The incentives are depending on two things – range of orders completed and the character of the order (a greater complex order would possibly have a higher incentive vis-a-vis a simple truthful order like shopping for a tender drink bottle from a neighbourhood save).
A complicated project like shopping for a month’s supply of groceries will deliver the companion an incentive of Rs 90, even as shopping for a packet of chips or a tender drink bottle will supply Rs 65. But the expenses and amounts vary at the town, the area and the sort of obligations.
“Now, the entire transport cycle takes 35 to 38 minutes. Earlier, it’d take 45 minutes,” says Kabeer.
Bike taxis for the win
What has helped optimise that is the release of bike-taxis, which they have currently piloted in Gurugram. Kabeer explains that this helps in reducing the price per transaction, as they’re additionally gaining from a experience.
“The cost of the transaction is pre-decided with the aid of the algorithm, which makes it less complicated to communicate the equal to the consumer,” says Kabeer. The algorithms bases historical facts, behavioural patterns of purchasers in exceptional regions and predicts while the demand can be high or low.