FMCG Wrap: Modern Trade marketplace for FMCG categories upward push 22% YoY

The cutting-edge length of the recent change market for fast-moving client goods classes stood at Rs forty-one, 416 crores for MAT (Moving Annual Total) August 2018, healthy growth of 22 percent from a year in the past, in keeping with a Nielsen file.FMCG Wrap: Modern Trade marketplace for FMCG categories upward push 22% YoY 1

Modern Trade (MT) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods.

A record titled ‘Reformatting Retail In India’ stated demonetization and the advent of Goods and Services Tax (GST) became tailwinds for the world via triggering the mass adoption of virtual modes of price amongst clients.

Also, an enhanced placing across each shopping for and promoting helped present-day change benefit a massive increase benefit over well-known trade at some stage in the implementation of GST.

In the equal length, the range of organized grocery shops that Nielsen defines as “stores enabled with shopping aisles, a shopping cart, and feature at the least such stores” stood at 18,197.

In 2018, supermarkets grew 25 percent, while hypermarkets grew by 15 percent. Nielsen defines supermarkets as chain and stand-by myself shops that have an area of less than 15,000 sq. Ft and not extra than nine point-of-sale counters. The rest, Nielsen defines as hypermarkets.

“In cutting-edge change, in keeping with say, we’ve got been seeing a boom, be it in-store count number, be it in penetration, be it in football, as well as, what is happening with the purchaser,” said Ajay Macaden, Head, retail, Nielsen India.


The countrywide contribution of MT is ten percentage, with more awareness in city areas, specifically the top 17 metro towns.

Interestingly, the local composition of MT has not changed plenty through the years, as South India nonetheless leads with a 22 percentage contribution. West remains the second-biggest marketplace, though it has narrowed its gap with the South.

The large retail brands have targeted on starting numerous hyper stores inside the West, ensuing within the perceptible growth in this area. In the future, North India is expected to grow on the again of expansion through various stores, observed via the east, the file stated.


The contemporary exchange landscape in India contains each neighborhood and countrywide brand, which includes chains and big independent shops. Together, there are approximately six hundred MT banner shops in India, with the pinnacle 20 contributing to ~75 percent of the business.

According to Nielsen estimates, the total number of organized stores is ~18,197; 11,758 are banner shops.

The file said that such stores have grown by way of 19 percentage as of MAT August 2018. It’s miles a clear indication of the burgeoning length of present-day alternate as a channel.

Small and big organized shops in cities with 100,000 to 500,000 grew three times compared with the ones in metros.

The wide variety of present-day change shops in small towns of less than one hundred,000 population, have additionally seen a vast growth, developing three times faster compared to metros.

“With the government’s recognition on constructing infrastructure and facilitating huge virtual adoption, the surroundings are conducive for the ongoing boom of modern exchange,” stated Ajay Macaden, Executive Director, Retailer Vertical, Nielsen.

Duane Simpson

Internet fan. Zombie aficionado. Infuriatingly humble problem solver. Alcohol enthusiast. Spent several months exporting UFOs in Jacksonville, FL. A real dynamo when it comes to exporting gravy in Tampa, FL. Spent 2001-2004 implementing saliva in Edison, NJ. Had moderate success getting my feet wet with junk food on Wall Street. Practiced in the art of building Virgin Mary figurines in Tampa, FL. Practiced in the art of marketing Roombas in Phoenix, AZ.

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