The founding father of Dessert Goals discusses her innovative chocolates-stuffed competition

In October of 2016, New York City hosted the first-of-its-type competition in Williamsburg. Known as Dessert Goals, the dessert-themed event featured a number of the quality candy treats of New York City’s five boroughs, and was called “an afternoon of birthday celebration, indulgence, discovery, and deliciousness.”

The concept became the brainchild of Miraya Berke. The young professional and birthday celebration planner, together with Liang Shi, founded Dessert Goals because she had a pulse on what become popular inside the metropolis and felt that because there’s a pageant for pretty much everything, there also had to be a competition devoted to the sweet matters in existence.

After a hit first run and a variety to Los Angeles, Dessert Goals returns to New York City for the 6th time on March 23-24 at Sound River Studios in the Long Island City community of Queens. Besides being able to strive some of the excellent desserts the metropolis has to offer via providers, pageant-goers will enjoy complimentary sweet and drinks; an Instagram Garden committed especially for dessert pix, a savory Salt Bar to cleanse the palate, and extra candy surprises.

Miraya Berke these days shared with Bake Magazine how she conceived this pageant, what this year’s event will characteristic, and what her plans are for Dessert Goals inside the future.

What turned into your motivation for starting a competition devoted to dessert?

In New York, there is a festival for the whole lot, from beer to vintage clothing, but in 2016 we realized there wasn’t but a competition dedicated to cakes, so we determined it turned into a time to begin one! There are such a lot of specific and exquisite desserts in NYC, and the competition is an area to show off the treats below one roof and for attendees to acquire for a day of discovery and decadence. Dessert Goals is the beautiful day ever; a day committed to fun.

What is the subject for this season’s occasion?

The theme of the March competition is Party Animal version. Think colorful vibes with party animal aptitude. The decor and desserts might be to the topic, and we encourage attendees to get dressed up! Here’s a temper board of outfit ideas.

Dessert Goals appears to have a pretty complex organization of companies every festival. How do you pick out them?

We curate each competition so there may be no category overlap, meaning each vendor specializes in their dessert object – one donut, one macaron, one rolled ice cream, one marshmallow, and so on. By proscribing the categories, we should get innovative past cookies and cakes and attempt to deliver in specific cakes like South East Asian desserts, Brazilian cake rolls, halva, and more fabulous. Our visitors get to discover and learn about new providers and desserts they will have in no way heard of even as additionally trying desserts they’ve seen all over Instagram and their preferred companies who make distinct treats for the competition. We try to have something for anybody, which include a mix of gluten loose and vegan cakes. Many of our vendors make special desserts to the Party Animal theme as a way to handiest be to be had on the competition. It’s quite a few research and tasting that is going into each festival! In our seven gala’s so far we’ve got featured a hundred thirty-five providers!

Dessert Goals founder Miraya Berke
How did you provide you with the idea for the Instagram Garden?

We eat with our eyes and the desserts at Dessert Goals are as lovely as they are delicious, so we created a space for attendees to file their goodies. At our first venue the gap was literally in an outdoor patio, so we named it the Instagram Garden. In different places even though the distance for images isn’t always outside, we cling backdrops on green hedges to create a garden vibe.

In the beyond, Dessert Goals has featured workshops for attendees. What are a few examples of these?

At the first few Dessert Goals festivals, we hosted workshops as ticket accessories. Workshop subjects ranged from a way to begin a food enterprise to meals styling and pictures. We do not presently have seminars as part of our competition but hope to bring these returned for destiny programming.

Can you describe the Salt Bar for those unfamiliar?

When eating plenty of chocolates a salty snack is an appropriate palate cleanse. Our Salt Bar features quite some salty snacks as a refresh so guests can consume more dessert!

What is “Dessert Goals at Night”?

For the first time, we are web hosting a Dessert Goals at Night birthday party on Friday, March 22 from eight-10 p.M. Attendees gets a preview of the venue and special desserts from a spread of our vendors. We’ve by no means had alcohol a part of Dessert Goals, so this will be the first time the occasion will function a bar and boozy desserts. We are teaming up with Baileys for the area of expertise cocktails, and our dessert companies are all making specific threats. It’s additionally the first time we’re web hosting an all-inclusive event, so protected with the $ fifty-five ticket is an open bar and cakes from Oddfellows Ice Cream, Spoonable Spirits, Brooklyn Floss, Sugar Monster + Tiny Kitchen Treats. There will also be many photo opportunities!

Duane Simpson

Internet fan. Zombie aficionado. Infuriatingly humble problem solver. Alcohol enthusiast. Spent several months exporting UFOs in Jacksonville, FL. A real dynamo when it comes to exporting gravy in Tampa, FL. Spent 2001-2004 implementing saliva in Edison, NJ. Had moderate success getting my feet wet with junk food on Wall Street. Practiced in the art of building Virgin Mary figurines in Tampa, FL. Practiced in the art of marketing Roombas in Phoenix, AZ.

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